Practical, field-tested OOH sales systems:

My customized game plans are designed to help OOH companies and sales reps sell smarter, close faster, and build lasting client relationships.

I can be an extension of your sales management team. I step in where you need more resources—helping to guide strategy, support your managers, and provide the structure to keep sales moving forward without missing a beat.

Deliver Proven Best Practices

I bring fresh perspective and industry-tested methods to your organization. By introducing the best practices used by top-performing OOH sales teams, I help you eliminate wasted effort and focus on what consistently drives results.

Accelerate Growth

Your sales and marketing plan is the blueprint for growth. I analyze it with a critical eye, identifying opportunities, gaps, and quick wins. Then I refine and align it so you can hit growth targets faster and more predictably.

Optimize Sales Structure

The right sales model makes growth scalable. I help create or fine-tune your structure—covering everything from territory alignment to compensation models—so your team is built to win both now and in the future.

Coach & Mentor Reps

Because people are your greatest asset (especially new and high-potential reps), through collaborative teaching, personalized coaching, and hands-on mentoring, I accelerate their development into confident, productive contributors.

Drive New Business

Growth doesn’t happen by accident. I design new business development strategies that keep your pipeline full, your reps focused, and your company consistently winning new accounts.

Strengthen Account Management

Retention and expansion are just as critical as new sales. I implement strategic account management systems that deepen client relationships, uncover additional revenue opportunities, and make your business a long-term partner—not a replaceable vendor.

Examples of the OOH training I provide:

Whether you’re looking for a keynote session, sales meeting workshops, or a full training program, these topics can be customized to fit your team’s needs. Each session blends real-world insights, proven techniques, and actionable takeaways your reps can use immediately to drive results.

Prospecting & New Business Development

• Heat-Seeker Prospecting – Identify and pursue the prospects most ready to buy.
• 12 Ways to Land In-Person Meetings – Move from email silence to meaningful face time.
• Strategic Prospect Management – Mine your database for the highest-potential opportunities.
• Smarter Prospecting with AI– Use advanced tools to uncover hidden leads.
• Overcoming Call Reluctance – Beat hesitation and build consistent outreach habits.
• Avoiding the Ghosting Trap – Keep prospects engaged and responsive.

Selling Skills & Closing Mastery

• What Ad Buyers Wish OOH Reps Knew – Insider insights that boost credibility and win rates.
• The Farmer vs. Hunter Approach – Balance relationship-building with aggressive pursuit.
• High-Gain Listening Skills – Hear what clients really want and position solutions accordingly.
• Objection Handling – Confident responses that overcome objections.
• Negotiation Masterclass – Win without discounting.
• Powerful Proposal Writing & Compelling Presentations – Persuade with words and ideas that sell.
• Positioning Against Competitive Media – Show why OOH wins in the media mix.

Account Growth & Client Retention

• Client-Wow Planning Workshop – Build 12-month plans that guarantee renewals and referrals.
• Selling Renewals & Rate Increases – Make growth conversations effortless.
• Winning with Agencies – Position OOH as indispensable to ad agencies.
• Selling Yourself: The Service Guarantee – Build lasting trust through personal commitment.

Strategic Selling & Advanced Techniques

• The 4 Stages of OOH Sales Mastery – Roadmap from rookie to trusted advisor.
• D.I.S.C. Mastery for OOH Pros – Decode personality profiles to build rapport and close more deals.
• Idea-Generation Technique – Spark creative OOH solutions on demand.
• The Market Ride Advantage – Make client ride-alongs powerful decision-making moments.
• Strategic Account Management: “No for Now” – Turn today’s “no” into tomorrow’s “yes.”

Productivity, Mindset & Career Growth

• Maximizing Productivity & Time Management – Work smarter, not harder.
• Goal Setting & Success Standards – Create a self-directed path to consistent performance.
• The Unintended Career – Committing (or recommitting) to selling OOH.
• 10 Things I Wish I Knew Starting Out – Hard-won lessons to accelerate new reps’ growth.
• Top Sales Advice from the Best – Rapid-fire gold nuggets from elite B2B sellers.

Specialized Sales Topics

• Selling Political OOH ads Effectively – Navigate regulations, timing, and messaging in election seasons.
• Finding Hidden Budgets with Vendor Programs – Tap overlooked budgets to grow sales.
• Effective Collections – Get paid promptly without hurting relationships.