THE 2025 OOH SALES ACADEMY
The training you wish you had to gain a competitive advantage when selling out of home advertising.
I have been asked numerous times by the leadership of OOH companies to implement an expanded OOH sales course that will help their reps sell more faster.
They wanted a course that:
- covers the basics of OOH sales.
- is LIVE and has limited class size to assure maximum engagement.
- is implemented in segments to facilitate maximum adoption.
- was taught by someone who has actually excelled at selling out of home.
- spares companies the time/expense of creating their own training.
- isn’t a generic off-the-shelf training program that just says “OOH”.
- doesn’t require the expense of travel or excessive time lost from their job.
This is it…THE OOH SALES ACADEMY!
TIMING: runs through April 1, 2025.
OUTCOME: The course will build skill, confidence, product belief, and OOH Sales.
WHO SHOULD ATTEND: Sales reps who are new to media sales, new to the OOH industry, or experienced sales reps who need to re-energize their OOH skills through fresh ideas.
NEW OPTION THIS YEAR:
OOH 101 Primer
Two one-hour classes via ZOOM
It covers:
- the history/evolution of OOH
- all the various types of OOH
- terminology
- understanding OOH creative
CAN ONLY BE PURCAHSED AS AN ADDITION TO THE MAIN OOH SALES ACADEMY.
Investment: $135 in addition to the OOH Sales Academy.
TRAINER: Kevin Gephart, an experienced and accomplished OOH senior account sales executive, sales trainer, mentor, and coach. Learn more about Kevin in the ABOUT tab.
TEXTBOOK: The Ultimate OOH Sales Guide.
DESCRIPTION: The course consists of 12 one-hour, weekly, online classes via ZOOM (course descriptions outlined below). The LIVE/REAL-TIME aspect and limited class size assures maximum engagement. Short reading assignments prior to each class will be required.
Here’s what students will learn:
WEEK #1 Your unexpected career; being in the right place, at the right time, with the right business.
WEEK #2 A simple idea for growing sales along PLUS important traits needed to succeed in out of home sales.
WEEK #3 Heat-Seeker prospecting.
WEEK #4 Preparing for client meetings PLUS 35 high-gain prospecting questions.
WEEK #5 The top OOH sales objections and how to handle them.
WEEK #6 Ideas to get into to see anyone, PLUS Doubling your account list by capitalizing on the recruitment ad category PLUS selling against local TV.
WEEK #7 Selling against radio, print, and direct mail.
WEEK #8 Selling more digital OOH faster.
WEEK #9 A proven technique to build OOH sales, Strategic Account Management PLUS the 22 rules for winning sales negotiations.
WEEK #10 Techniques for closing the OOH sale PLUS 13 critical steps for executing the sale.
WEEK #11 Handling the dreaded cancellation call PLUS handling account collections, PLUS Leveraging management to help you sell
WEEK #12 What every rep should know about compelling creative PLUS covering the toughest objections the class participants encounter every day, ending with THE FINAL EXAM
(Topics are subject to modification)
Total investment per participant is $795 (plus 74.95 for the Ultimate OOH Sales Guide, if needed). You’ll be invoiced when registered, or you can choose a January 2025 invoice date.
To register or get more info, email: KevinJGephart@gmail.com, or call 612-387-5349
Proud member of the OAAA
************ ALL RIGHTS RESERVED 2025 *************